OUR STORY
Rose Gold Design
Intentional collaboration and creative solutions for the wellness providers and change-makers who are shaping a better world
Why we exist
Rose Gold Design is a proudly queer, woman-owned creative studio. We empower wellness providers and change-makers through collaborative, intuitive design solutions that create meaningful impact. With our unique blend of wellness and design expertise, we help people and organizations establish their presence and connect with the people they’re meant to serve.
Our backstory
“I’ve always believed good design can spark real change. Rose Gold Design was created to authentically and professionally support wellness providers and change-makers through intuitive branding, design, and messaging, helping them to share their gifts with the world and to make it a more inclusive and welcoming place.”
Hi there, Rachele here!
I’ve been freelancing in design since 2005, long before I knew it would evolve into a deeper calling. Over the years, I realized how powerful design can be in helping people share their work with the world. In 2018, that vision took shape as Rose Gold Design.
The name comes from my last name, Rose, and the concept of rose gold…a material that blends strength with warmth, value with beauty. To me, it reflects what I hope to bring to every project: design that feels elevated, intentional, and meaningful, while honoring the heart of the work it represents.
I created Rose Gold Design from the belief that when we uplift wellness entrepreneurs and change-makers, we strengthen a community of people doing meaningful, heart-led work. Offering intuitive, aligned design felt like a natural extension of my own path.
As a wellness practitioner myself, with a love for creativity, branding, and storytelling, I found joy in designing websites, refining messaging, and creating visuals that captured someone’s essence. Over time, other wellness professionals began coming to me because they wanted someone who understood both the technical and the holistic sides of their business.
Rose Gold Design grew naturally from those connections. I realized I had a gift for simplifying the design process, grounding strategy in intuition, and helping entrepreneurs communicate their work in a way that feels authentic.
Today, Rose Gold Design continues our mission: empowering wellness providers and change-makers through support that honors who they are and the impact they’re here to make.
Meet the team
While we’re a design-led studio, our team brings deep experience in health and wellness, yoga, public education, writing, and creating lasting, positive change.
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Rachele Rose
Founder + Creative Director
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Vanessa Rose
Education + Sports Consultant
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Ashley Raskey
Education + Wellness Consultant